Digital Marketing Manager, Strategist & Copywriter
Hi, I'm Becca.
For the last 12+ years, I’ve worked as the social media content strategist and brand personality behind some of your family’s favorite brands: Looney Tunes, Mr. Peanut, CoComelon, The Kool-Aid Man, Mr. Robot, and the list goes on.
My unique ability to balance rational and emotional thinking, in combination with an obsessive desire to innovate,
makes me a highly intuitive, hyper-creative, passionate problem-solving idea machine.
What truly motivates me is finding clever ways for brands to cut through the clutter by means of authentic expression and nuanced consumer communication.
Let's work together to make a splash for your brand!
Work Experience
March 2024 - Present
Head of Product Development, Sales & Marketing
On My Grind
• Relaunched original cannabis accessories brand with new approach, new product line; made shift to production at scale
• Work directly with overseas manufacturers to bring line of handcrafted products to life, including packaging & PSP displays
• Set up multi-channel ecommerce sales pipeline; distribute to various retailers across US
• Lead a small team responsible for B2B sales
• Leverage my robust digital marketing experience to craft a nuanced strategy and execute all content creation
• Develop strategic relationships with influencers and content creators to create content that builds brand affinity
• Partner with other brands in the space to create mutually beneficial marketing and sales opportunities
Sep. 2022 - Dec. 2024
Senior Social Media Manager
Moonbug Entertainment
• Managed a nimble Social Media Team with members in LA and London responsible for planning and executing an always-on, multi-platform social/digital strategy for Facebook, Instagram and TikTok
• Worked closely with internal department leads to understand individual business KPIs so that my team could develop specialized content strategies and asset production plans that also fit into our always-on content strategy
• Grew CoComelon TikTok channel 1300% in 2 years [from 300K in December 2022 to 4.8M followers in Sept 2024]
• Grew Instagram and Facebook audiences by 51% and 28% respectively over 2 years
• Crafted social campaigns for Global Top 10 Netflix Original Series CoComelon Lane, and CoComelon’s first bilingual series Nina’s Familia on YouTube
• Delivered detailed weekly performance reports to C-suite and key stakeholders using 3rd party measuring tools
May 2021 - Sep. 2022
Senior Copywriter/Social Media Manager
Movement Strategy
• Wrote and managed all social/digital content for clients [Looney Tunes and Amazon Handmade]
• Worked in tandem with Senior Art Director to bring Looney Tunes characters to life through creative storytelling techniques
• Launched Looney Tunes TikTok channel in March 2022 and garnered 449.4K followers in by July 2022
• Grew Instagram account 64% in one year thanks to clever activations like sending the Looney Tunes on a month-long road trip, launching a digital comic book to celebrate the 25th anniversary of Space Jam, and collaborating with acclaimed drag queen Aquaria for a Pride 2022 campaign
Oct. 2018 - Mar. 2021
Copywriter
VaynerMedia
• Wrote and managed social/digital content for KRAFT & Olay brands [Planters, Kool-Aid, Kraft Mac & Cheese, Cracker Barrel, DEVOUR, and Olay Skincare]
• Developed social campaign strategy for KRAFT & Olay clients [developed brand voice, crafted manifestos, write TVC/OLV scripts, identified opportunities for brand partnerships, and executed content for paid/organic campaigns]
• Executed 3 Super Bowl campaigns & ran point on real-time social content creation and engagement
• Leveraged social insights to create limited edition products [launched Planters' first basketball shoe & a new Kool-Aid flavor, plus a trail mix combo that went into R&D]
Apr. 2017 - Oct. 2018
Account Executive
VaynerMedia
• Communicated daily with senior clients regarding campaign goals, metrics, and optimizations
• Project managed the execution of social media campaigns on behalf of entertainment networks (USA Network, SYFY, truTV, CNBC) and entertainers (Gwen Stefani)
• Created media plans upwards of $2MM
• Worked closely with social platform representatives to ensure leveraging their new products effectively and explore beta-testing opportunities.
• Conducted weekly orientation sessions to train and onboard new agency & team hires
Apr. 2016 - Apr. 2017
Community Manager
VaynerMedia
• Managed all 1:1 communication across social platforms for clients including KUWTK, Mr. Robot, SYFY network
• Entrusted to embody brands in real-time conversation at scale, without managerial oversight
• Utilized platform analytics/3rd party measuring tools (Sprout Social) to deliver weekly performance reports for clients
• Provided live social coverage at major offsite events (New York Comic Con, Screening Events, Set visits with talent)
• Communicated daily with senior clients regarding campaign goals, metrics, and optimizations
• Managed an internal team respobsible for Cultural Trends Report that was sent company-wide on a daily basis
Jan. 2012 - Apr. 2016
Founder
On My Grind Accessories
• Launched cannabis brand from dorm room; developed website, social media presence, and wholesale product catalogue
• Employed various sales techniques to successfully place products in shops across the US
• Utilized social media to organically grow audience to over 15K across Facebook and Instagram
• Leveraged social media to orchestrate valuable brand partnerships (design gig for Snoop Dogg [2014], exclusive product lines for TokedLA (California) [2014] and SNW Loves (London) [2015], and corporate sponsorship for Houston-based web series “The Blueprint” [2015]
• Established brand rep program (pre-influencer era) to aid in promotion and content creation
Let's Get
Social
