Becca Weisz​​
Digital Marketing Manager, Strategist & Copywriter
Hi, I'm Becca.
For the last 12+ years, I’ve worked as the social media content strategist and brand personality behind some of your family’s favorite brands: Looney Tunes, Mr. Peanut, CoComelon, The Kool-Aid Man, Mr. Robot, and the list goes on.
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My unique ability to balance rational and emotional thinking, in combination with an obsessive desire to innovate,
makes me a highly intuitive, hyper-creative, passionate problem-solving idea machine.
What truly motivates me is finding clever ways for brands to cut through the clutter by means of authentic expression and nuanced consumer communication.
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Let's work together to make a splash for your brand!
Work Experience
March 2024 - Present
Head of Product Development, Sales & Marketing
On My Grind
• Relaunched original cannabis accessories brand with new approach, new product line; made shift to production at scale
• Work directly with overseas manufacturers to bring line of handcrafted products to life, including packaging & PSP displays
• Set up multi-channel ecommerce sales pipeline; distribute to various retailers across US
• Lead a small team responsible for B2B sales
• Leverage my robust digital marketing experience to craft a nuanced strategy and execute all content creation
• Develop strategic relationships with influencers and content creators to create content that builds brand affinity
• Partner with other brands in the space to create mutually beneficial marketing and sales opportunities
Sep. 2022 - Dec. 2024
Senior Social Media Manager
Moonbug Entertainment
• Managed a nimble Social Media Team with members in LA and London responsible for planning and executing an always-on, multi-platform social/digital strategy for Facebook, Instagram and TikTok
• Worked closely with internal department leads to understand individual business KPIs so that my team could develop specialized content strategies and asset production plans that also fit into our always-on content strategy
• Grew CoComelon TikTok channel 1300% in 2 years [from 300K in December 2022 to 4.8M followers in Sept 2024]
• Grew Instagram and Facebook audiences by 51% and 28% respectively over 2 years
• Crafted social campaigns for Global Top 10 Netflix Original Series CoComelon Lane, and CoComelon’s first bilingual series Nina’s Familia on YouTube
• Delivered detailed weekly performance reports to C-suite and key stakeholders using 3rd party measuring tools
May 2021 - Sep. 2022
Senior Copywriter/Social Media Manager
Movement Strategy
• Wrote and managed all social/digital content for clients [Looney Tunes and Amazon Handmade]
• Worked in tandem with Senior Art Director to bring Looney Tunes characters to life through creative storytelling techniques
• Launched Looney Tunes TikTok channel in March 2022 and garnered 449.4K followers in by July 2022
• Grew Instagram account 64% in one year thanks to clever activations like sending the Looney Tunes on a month-long road trip, launching a digital comic book to celebrate the 25th anniversary of Space Jam, and collaborating with acclaimed drag queen Aquaria for a Pride 2022 campaign
Oct. 2018 - Mar. 2021
Copywriter
VaynerMedia
• Wrote and managed social/digital content for KRAFT & Olay brands [Planters, Kool-Aid, Kraft Mac & Cheese, Cracker Barrel, DEVOUR, and Olay Skincare]
• Developed social campaign strategy for KRAFT & Olay clients [developed brand voice, crafted manifestos, write TVC/OLV scripts, identified opportunities for brand partnerships, and executed content for paid/organic campaigns]
• Executed 3 Super Bowl campaigns & ran point on real-time social content creation and engagement
• Leveraged social insights to create limited edition products [launched Planters' first basketball shoe & a new Kool-Aid flavor, plus a trail mix combo that went into R&D]
Apr. 2017 - Oct. 2018
Account Executive
VaynerMedia
• Communicated daily with senior clients regarding campaign goals, metrics, and optimizations
• Project managed the execution of social media campaigns on behalf of entertainment networks (USA Network, SYFY, truTV, CNBC) and entertainers (Gwen Stefani)
• Created media plans upwards of $2MM
• Worked closely with social platform representatives to ensure leveraging their new products effectively and explore beta-testing opportunities.
• Conducted weekly orientation sessions to train and onboard new agency & team hires
Apr. 2016 - Apr. 2017
Community Manager
VaynerMedia
• Managed all 1:1 communication across social platforms for clients including KUWTK, Mr. Robot, SYFY network
• Entrusted to embody brands in real-time conversation at scale, without managerial oversight
• Utilized platform analytics/3rd party measuring tools (Sprout Social) to deliver weekly performance reports for clients
• Provided live social coverage at major offsite events (New York Comic Con, Screening Events, Set visits with talent)
• Communicated daily with senior clients regarding campaign goals, metrics, and optimizations
• Managed an internal team respobsible for Cultural Trends Report that was sent company-wide on a daily basis
Jan. 2012 - Apr. 2016
Founder
On My Grind Accessories
• Launched cannabis brand from dorm room; developed website, social media presence, and wholesale product catalogue
• Employed various sales techniques to successfully place products in shops across the US
• Utilized social media to organically grow audience to over 15K across Facebook and Instagram
• Leveraged social media to orchestrate valuable brand partnerships (design gig for Snoop Dogg [2014], exclusive product lines for TokedLA (California) [2014] and SNW Loves (London) [2015], and corporate sponsorship for Houston-based web series “The Blueprint” [2015]
• Established brand rep program (pre-influencer era) to aid in promotion and content creation
Let's Get
Social
