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Becca Weisz​​
Digital Marketing Manager, Strategist & Copywriter
GWEN STEFANI'S
Christmas Album Launch
Being selected to work on a nimble 3 person team tasked with creating all of the marketing materials for the debut of Gwen Stefani's first Christmas album (social content, digital content, & live TV appearance visuals) was NO DOUBT one of my favorite projects to date.
In total, we created 46 original video assets that debuted across several digital platforms (iTunes, Apple Music, Amazon, and Hallmark Channel) including Gwen's personal social channels (Instagram, Twitter, Facebook, and YouTube).
Most exciting of all, we were asked to create the background visuals Gwen would be performing in front of for 2 separate live appearances on The Tonight Show with Jimmy Fallon.
My personal responsibilities for this project were Client Services, Project Management, and Art Direction.
Teammates Doreen Dardashtian & Colin Holmes











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