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Digital Marketing Manager, Strategist & Copywriter
Planters (aka Mr. Peanut)
For 2 years, I had the pleasure of waking up every morning, putting on my imaginary top hat and monocle, and mentally clocking in as everyone's favorite legume, Mr. Peanut.
Beyond crafting the content strategy for Super Bowl campaigns, product launches, and brand partnerships, it was my responsibility make sure Mr. Peanut left a cultural impact on a daily basis.
This meant pumping out fresh content across Twitter, Instagram, and Facebook that combined preplanned posts with reactive content and real-time fan engagement.
Going viral became a regular occurrence. And those fortunate enough to remember the peak era of brand Twitter will recall Mr. Peanut's clever quips and quirky persona.
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